Unless you have been living under a rock, you would have heard of Instagram (IG), a social media platform that allows users to share photos and videos, as well as interact with others through likes, comments, and direct messaging. Users can also apply various filters and editing tools to enhance the appearance of their photos and videos. Instagram is available as a free mobile app for iOS and Android devices, and can also be accessed via a web browser.
Instagram has a built-in search function that allows users to discover new accounts and explore content by searching for keywords, hashtags, and locations. The platform also has a feature called “Explore” which suggests content to users based on their interests and the accounts they follow.
In addition to photos and videos, Instagram also allows users to share text-based posts, known as “Reels” which are short videos usually with music in the background. Instagram also has a feature called “IG Live” where users can stream live videos to their followers.
Instagram is widely used by individuals and businesses, and is particularly popular among young adults and people interested in fashion, photography, and travel.
If you are indeed using IG for your business or to increase following and visibility, here are some ways you can explore!
- Use hashtags: Use relevant and popular hashtags in your posts to reach a wider audience and increase your chances of being discovered.
- Engage with other users: Respond to comments and messages, and actively engage with other users by liking and commenting on their posts.
- Post consistently: Posting regularly and consistently will help to keep your followers engaged and attract new ones.
- Use Instagram Stories: Instagram Stories are a great way to connect with your followers and increase engagement. Use features like polls, questions, and live video to encourage interaction.
- Run Instagram Ads: Instagram Ads can help you reach a larger audience and target specific demographics.
- Collaborate with influencers: Collaborating with influencers can help you reach a wider audience, and they can also bring new followers to your account.
- Host giveaways and contests: Hosting a giveaway or contest can generate buzz around your account, and will encourage people to follow you and engage with your posts.
- Optimize your Instagram profile: Make sure your profile is complete and includes a bio, profile picture, and contact information.
- Make use of Instagram’s new features: Keep an eye out for new Instagram features and use them to your advantage.
- Create quality content: Create quality content that is interesting, informative, and visually appealing. This will encourage users to engage with your content and increase your visibility on Instagram.
You can follow me on IG here : www.instagram.com/melodiemikeng
Melodie Mike Ng 
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